I am a dynamic UX/UI Designer with an extensive history amongst business start-ups. I love connecting at the intersection of business goals and human needs through beautiful and clever design.
As a second generation immigrant, I am blessed to have two parents who escaped the Vietnam War with hopes in the American Dream. Their enduring and intense drive brought them out of rural villages into being one of the first members of IBM, a tech leader in my hometown of San Jose.
As a UX/UI Designer enamored by human experience, I hope to honor my parents’ story — by simply telling stories; stories introduced by a problem, chapters driven by research, and conclusions formed through solutions and design.
currently: Principal UX Designer at Ampere Computing
A T A D A B O U T M E
I N M Y F R E E T I M E
Exploring with my twin boys, chasing my golden-doodle Trooper, backpacking Tahoe, visiting San Diego with my wife, life-long search for the best sushi and donuts.
email: bach.d.nguyen@gmail.com
C L I E N T S & C A S E S T U D I E S
←Company Growth: Unique UX Pain Points
Solving a decrease in repeat users and an increase in refunds, fixed the hotel selection process which was a major user pain point. Additionally, created a voucher management system to coordinate and track vouchers given to hotel partners.
Generating Confidence & Clarity→
Using two key user insights of trust and convenience studied and learned through UX research, introduced key features of rebranding, redesign of landing page, home filter functionality, and fully integrated lease generation.
How do we make the end-to-end process of setting up a reservation for man’s best friend both seamless and enjoyable?
Comfort Food & Experience→
←E2E User-facing Checkout Flow
The standard restaurant model is becoming even more flexible with the advent of ghost kitchens and virtual food halls. How do we redefine restaurant experience into a virtual ordering system while still offering welcoming and comfort-driven service?
